Dark and, at times, amusing fiction from award-winning author Dave Zeltserman

Thursday, May 27, 2010

What's different with this cover?


A sticker.

I had this made up so that I could put it on my books when I did events for Killer. It might hard to read from the above photo, but the sticker says 'Author of Washington Post Best Books Small Crimes and Pariah', and so far the feedback I've gotten from bookstores is that it's been helping a lot to sell copies of Killer--and not just Killer, but readers have been coming back later to buy Small Crimes and Pariah.

The next step is to get more feedback so I can convince Serpent's Tail to put a similar sticker on all my books. If you're a bookstore and would like some of these stickers, please contact me.

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